Webinar: Improve Your Customer's Experience
Tuesday, January 25th, 2010 — 11:00 am PT / 2:00 pm ET
REGISTER NOW for this complimentary webcast
The ways our customers interact with us are no longer numbered in the ones, twos or even threes.
There are dozens of ways a customer can experience us. From a general consumer search on the Web, to maybe a TV commercial, to a subsequent visit to our website, to a call to the contact center, to a demo from a sales rep... think about the many possible touchpoints a customer has to learn about our products.
NOW... think about how you cope with that. How do you make each point-of-contact aware of the others? How do you deliver knowledge derived from a customer interaction in a call center to the Web self-service database? How do you filter the "noise" from the babble
of social networks about your product to create a reasonable and productive response to a specific customer question? And how do you deliver that single-version-of-your-story back out to all the possible interaction environments — both those under your control and NOT
under your control — your customers are addressing?
It's a huge challenge, and a few companies are addressing it. What can YOU learn from them? A lot. Attend this KMWorld Web event to learn how to make YOUR customers' experiences perfect.
Moderated by KMWorld publisher Andy Moore, this expert panel will discuss:
• That "social" is not a feature. It's a business strategy that changes everything.
• How to build self-populating online knowledgebases through social business software.
• How to overcome the challenge of balancing centralized messages and branding with the
need for targeted content.
• That -- through listening to what your customers are saying -- you can drive innovation.
• Why multi-channel marketing and management is not optional -- it's a corporate necessity.
Attend this live, interactive Web event to learn how to develop a proactive approach to
e-discovery and litigation preparedness. YOU can do something about it. This live Web
event will tell you how.
The Customer Experience: How to Make it Better
Tuesday, January 25th, 2010 — 11:00 am PT / 2:00 pm ET
REGISTER NOW for this complimentary webcast
Posted by A. Hemre at interKnowledge Technologies on behalf of KMWorld.