Internal Communication has always been seen as something important, but often more as a function than as a professional discipline.
But it is a professional discipline and those who are serious about it can get serious training in it. Here's a message from one of the expert organizations in the field - Melcrum:
The expectations for internal communication have never been higher. Organizations are demanding employees do more with less while simultaneously pushing through major strategic and operational changes. Senior leaders need your insights and counsel, and it's never been more important to understand the strategic value of communication.
That's why we're thrilled to announce that the
Internal Communication Black Belt Program is coming to the US this spring. When we launched the Black Belt Program in 2006 in the UK, we had one goal in mind: help communicators close the gap from being "doers" to becoming strategic assets to their organizations. Today, 662 communicators worldwide have been through the course, and Black Belt is the premier executive education course in the industry. Learn more at
www.melcrum.com/training The proven success in the UK, Europe and Australia, coupled with a small group format (maximum of 25 students), means the US program will likely sell out.
So, if you want to join the esteemed network of Black Belt Communicators, you must act now. Call us on 312.379.6500 to register or
download the program brochure for complete details.
What you walk away with:
Day 1
- How internal communications positively impacts organizational performance
- What an effective internal communications function looks like
- Understanding your organization's needs
- How to conduct a communications assessment and report findings
- Developing clear communication objectives
Day 2
- Developing a complete communication plan
- Developing key messages
- Communicating change effectively
- Channels and tactics - knowing when to use what and where social media fits into the picture
- Success stories of effective tactics in practice
Day 3
- Measurement and research
- When and what to measure of your communication plan
- The ins and outs of measuring channels
- How to effectively use the results of your measurement efforts
Download the program brochure
Posted by Anders Hemre at interKnowledge Technologies on behalf of Melcrum
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