Research firm Basex has been looking at the impact of information
overload for quite some time.
Here's a recent comment by Chief Analyst Jonathan Spira.
WHAT PEOPLE DON'T UNDERSTAND ABOUT INFORMATION OVERLOAD Since we announced an approximate cost of Information Overload ($900
billion p.a. to the U.S. economy for 2008), there has been a lot of
discussion both in the media and the blogosphere about the problem. Some
bloggers have written that this is much ado about nothing and mistake what
we are saying for an attempt to measure productivity as if knowledge
workers should be all work and no play.
That is so far from the reality of the situation that I felt it necessary
to address it here.
Information Overload is a problem because it creates a bottleneck that
stops us from absorbing all of the information being thrust at us.
Clearly, some information is left behind. Some of it might even be useful
or important. What's worse is that we don't generally know what we don't
know, so we may make decisions based on the information we have available
to us, even though we are overlooking some information (that may or may not
be critical) simply because we're unaware of its existence.
Should knowledge workers not stop and take a break, visit a Web site that
is not work related, stop and smell the roses, go to the water cooler, play
a game? "All work and no play makes Jack a dull boy" goes the aphorism.
My version would read something like "All work and no play makes Jack a
burnt out knowledge worker."
So let's set the record straight.
Knowledge workers need mental breaks and down time from their work during
the course of the day, but they need to be at a time and place of the
knowledge workers' choosing, not when an interruption breaks their
concentration.
Reducing Information Overload is about increasing productivity, and the ROI
for the organization's knowledge workers. Understanding the potential
impact, i.e. the amount of money that it takes to pay knowledge workers
during time that they may not be at their peak efficiency, allows
organizations to conceptualize the problem and begin to take action.
If you don't know how much Information Overload is costing you, you can
find out at the Information Overload Calculator at
http://www.iocalculator.com. But be prepared.
Posted by Anders Hemre at
interKnowledge Technologies on behalf of Basex.
Comments [0]